Why should we design experiences? Because it's a nice thing to do.

The act of designing for the best possible outcome of the user is an indication of caring, which reflects positively on an organization. Whether working as one of many in a large corporation or frantically in a busy small office, we are people as well--with our feelings, values, preferences and concerns.

In "Global Corporate Citizenship," Klaus Schwab introduces many of us to an interesting concept: As governments exert less control over the individual at the same time that private companies provide more and more services to their stakeholders, organizations are being drawn into social participation in a way that has not been the norm. As a citizen, one should consider the good of the community as well as their own benefit.

How do you consider your stakeholders? Are the interests of your clients in your mind as you make decisions? What about your shareholders? Staff? Members of your physical community? As the world embraces globalization and endorses responsibility, your offerings will be held to a higher standard with international scrutiny. If you have questions, Content Greenhouse is here to help.